Trending Delta 8 THC

 

From 2019 to 2020, the search rate for delta 8 THC increased by 257% globally. This further increased by 705% between the years 2020 and 2021. Before 2019, search activity for delta 8 THC remained pretty stable but way below 170 QF (query fraction) per 10 million.

Global Search

The rapid increase in the rate of the global search was primarily driven by US’ interest in delta 8 THC. Between 2019 and 2020, the US’s search activity for delta 8 THC increased by 466.8%. The rate almost doubled when it again increased by 850.2% from 2020 to 2021.

US search activity for delta 8 THC was quickly 10 times higher than other countries, its query fraction reaching 828 QF per 10 million. Its closest comparison during the same period was the non-US, British Overseas Territory of Saint Helena, Ascension, and Tristan da Cunha with 78 QF per 10 million.

From January to August 2021, delta 8 THC accounted for 22.3 million searches in the US. The increase in search activities occurred across all states, including the District of Columbia. However, search activities were significantly higher in non-legal states.

QF in non-legal states was 2.8 times higher than in legal states. QF in states where cannabis is only permitted for medical use was 2.3 times higher than in legal states.

Google Trends

Google Trends between December 2020 and June 2021 showed that interest in delta 8 was highest in entirely illegal and mixed states. Can you get delta 8 delivered is not even a question now. It is supplied both in stores and online.

Among the mixed states, interest was highest in West Virginia, with 100. Alabama and Kentucky both land in second place with 80 each. Tennessee follows in third place with 74. Of the entirely illegal states, interest was highest in Nebraska at 65, South Carolina at 58, and North Carolina at 56.

During that same period, Google Trends also showed that delta 8 interest peaked in mid-December 2020 at 100 before dropping to 68 and plateauing. From December 2020 to April 2021, they noted that the buzz surrounding delta 8 gummies legal online grew by 163%.

Delta 8 THC Awareness

However, delta 8 THC awareness is low and limited to CBD users. We don’t have enough data on delta 8 awareness among the general population. In Q2 of 2021, 23% of American CBD users already knew about delta 8 THC. This percentage is up from Q1 2021’s 19%, an increase of 21% for such a young product.

Of the 23% of CBD users, 50% have used delta 8 THC. 20% also bought and used delta 8 THC several times. Delta 8 Indiana Legislature allows the use of hemp-derived products, like several other states.

 Delta 8 Consumer Experiences

A milder version of THC, 74% say delta 8 THC gave them a more alert sense of time, while 71% say it relaxes them. 68% say it makes them feel euphoric. Delta 8 THC, similar to THC, also reduces pain. Of those who use delta 8, 55% say it helped relieve their pain.

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